Griffith Observatory
CONCEPT PROJECT – IDENTITY2012
*Done as a student project at ArtCenter College of Design during the course of 14 weeks.
Griffith Observatory started as one man’s vision for inspiring people through astronomy. Today, it has become the most visited public observatory in the world.
The original vision is to turn visitors into observers either directly or by experiencing the results of astronomical study. By lifting the concepts of “vision” and “observing”, the aim of rebranding Griffith Observatory is to attract more audience who favors curiosity through the collective lens of astronomy, science and arts.
The design approach is expressive and inspired by human-crafts. Some new branding experiences have been introduced are space film festival and projection mapping on the exterior of the building to turn visitors inquisitive from afar.
Fall 2012
Instructor: Guillaume Wolf
Fall 2012
Instructor: Guillaume Wolf
