LA.MP
CONCEPT PROJECT – IDENTITY2013
*Done as a student project at ArtCenter College of Design
during the course of 14 weeks.
Los Angeles Museum of Photography (LA.MP), is a concept proposal for new contemporary photography museum located in the heart of Los Angeles. The two guiding concepts for the design are that the camera works like the eye, and language of illumination is inherent in the world of photography.
The first concept applies to the logo. The inverted logotype is to represent the theory that all images formed on the retina and the camera are inverted.
The second concept applies to the abbreviation of the museum's name: LA.MP and as branding identity expansion into the environment and interactive media.
I proposed illuminated medias and concept related to light like LED panel for way-finding, illuminated exterior to display the mark and motion sequence. Mini-interactive media's also designed using infra red light sensor as a 'flashlight' to reveal the LA.MP mark in the dark.
Fall 2013
Instructor: Simon Johnston
I proposed illuminated medias and concept related to light like LED panel for way-finding, illuminated exterior to display the mark and motion sequence. Mini-interactive media's also designed using infra red light sensor as a 'flashlight' to reveal the LA.MP mark in the dark.
Fall 2013
Instructor: Simon Johnston
