Prayer Request – Drop 2

IDENTITY

Designed with Footurama and Studio 1212

Prayer Request is an apparel line inspired from the visual "blind-spot" and zeitgeist of the 90s youth and sonic subcultures – a nod to one's own cathartic enlightenment and a response towards authoritarian and proprietary conducts.

The brand's second drop collection is predominantly rooted in the ideology and visual culture of supermarket, and early - late 90s rave music filtered through the lens of the brand.

        

Click here to view the full lookbook catalog.

Instagram: @prayerrrequest
Website: www.prayerrrequest.com

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ROLE:
Researched and proposed brand's naming and concept to creative director. Additional research for visual assets and moodboards. Responsible for the design development of the second drop collection (except for the Washing Machine T-shirt), and also the collection's names, communication, moodboard, and digital campaigns on Instagram, and digital catalog.

TEAM:
Creative Direction: Max Suriaganda
Logo/Web Coding/Drop 1 Collection/Washing Machine T-Shirt: Ratta Bill
Production: Adityo Cahyo
Photography: Ardi Widja
Stylist/Model Scout: Izzi Husaini


🙏🏻 Made in Indonesia 🙏🏻