The Hammer Museum
CONCEPT PROJECT – IDENTITY2014
*Done as a student project at ArtCenter College of Design during the course of 14 weeks.
The new identity concept for the Hammer Museum is inspired by the possibility of how language can be interpreted as an art-form to a certain extent. With mainly typographic solution, identity systems and spatial applications are approached in a simple and restrained fashion with a glimpse of levity as designed for the restroom signs or the cafeteria wall.
Spring 2014
Instructor: Brad Bartlett
Hammer & Haring: Radiant Lines
This concept exhibit within the rebranded Hammer Museum celebrates Haring’s impact and his advocacy for freedom of expression. Inspired by Haring’s joyful line-work and color palettes, along with his philosophy that ‘art should be for everybody’, this exhibit aims to not only reach out to more diverse audience but also to remind people including you and I, to be happy for who we truly are.
This concept exhibit within the rebranded Hammer Museum celebrates Haring’s impact and his advocacy for freedom of expression. Inspired by Haring’s joyful line-work and color palettes, along with his philosophy that ‘art should be for everybody’, this exhibit aims to not only reach out to more diverse audience but also to remind people including you and I, to be happy for who we truly are.
↑ The Hammer Museum case study video (Click to play)