Treasury
IDENTITYDesigned with Studio 1212
Studio 1212 developed the brand message framework and visual identity for Treasury, an Indonesian financial technology company & app that focuses on gold savings.
Treasury is not a conventional investment institution, but rather a "smart, simple and safe"digital innovation for Generation X and Millennials. Despite the generational gap between the two targets, identifying their "aspirations" to secure a long-term future becomes the brand's main communication.
Characterizing Treasury as "human, clear and smart", Studio 1212 developed a logo inspired by a timeless symbol for currency, the gold coin.
To balance the classic approach of the logo, we paired it with a friendly typeface and a vivid, energetic color palette.
To balance the classic approach of the logo, we paired it with a friendly typeface and a vivid, energetic color palette.
This identity is then applied to Treasury’s app icon, stickers, stationery, and other
promotional items.
ROLE:
Responsible for developing logo concepts, graphic illustrations, and design applications from the brief under supervision of art director.