Wastu

IDENTITY

Designed with Studio 1212

Founded in 2017, Wastu is an Indonesian ready-to-wear brand specializing in the elegantly understated piece and crafted from the ideas of an Indonesian fashion designer, Auguste Soesastro.

Taken from Javanese Sanskrit, Wastu means 'Architecture', which has been Auguste's interest and has inspired him to harmonize architectural lines, geometry, and structures into wearable items. Wastu embodies a way of life in stylish collections affordable for any budget.

On architectural blueprints, almost the entire drawing is a technical illustration of an architect’s vision. However, the only presence of the architect is found in the bottom corner of the page, where the firm’s signature is contained in the technical information grid template. For the identity mark, we created a signature grid inspired by the Golden Ratio as an homage to the architectural inspiration of the brand.

Influenced also by Bauhaus principle of 'form follows function', we reinforced the concept and brand communication through design applications such as clothing tags, printed matters, website, and branded print/digital campaign for the collection debut.

Lookbook Credits:

CAMPAIGN.1
Photographer: Leandro Quintero
Stylist: Karin Wijaya

COLLECTION.1 [Lookbook]
Photographer & Stylist: Wastu & Bobobobo Teams

   

           

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ROLE:
Worked closely with creative director to develop name proposals,
logo concepts, and design applications. Also, worked with web developer.

TEAM:
Creative & Art Direction: Max Suriaganda